Commercial growth and transformation

Commercial growth: driving +44% in new customer wins in 18months
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SaaS
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Defined and implemented a process for measuring and monitoring marketing effectiveness, and adjust marketing tactics accordingly
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x5 Marketing ROI increase, +44% new customer wins
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+£1m revenue driven by increased conversion rate from optimised online user journey

GTM design: building a lead gen engine to triple revenue within 6months
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Legal Tech / Business services
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Developed step-by-step lead gen process combining digital marketing and sales outreach
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Hubspot set-up, configuration and onboarding/training of key staff members
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Weekly reporting and pipeline monitoring

Digital transformation: +220% online sales in 3 years
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Consumer goods
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Replatforming of Ecommerce website to enable international growth
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Marketplace channels development UK/International
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Capability building (internal and external) to support growth
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+220% online sales growth within 3 years

Conversion rate optimisation: +71% monthly sales within 6months
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Industrials
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End-to-end optimisation of user journey across all touchpoints (online/offline)
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Website UX review and improvement plan to optimise user journey towards conversion
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+£180k incremental monthly growth margin within 6months

Marketing effectiveness: increasing ROI while driving £700k efficiencies
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Edtech / Saas for SEND students
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Established KPIs and dashboards to efficiently manage the marketing and sales funnel
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Rationalised marketing activities based on ROI
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Business doubled turnover within 24 months while halving marketing spend
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£700k marketing efficiency savings

Commercial growth: driving £1m incremental revenue within 1 year
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Healthcare products manufacturer
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Diversified customer acquisition media mix to include a new paid social channel
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Website SEO performance improvement
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£1m incremental revenue within 1 year
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+10% Average Order Value
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-38% cost per lead
Sustainability led
growth and innovation

Nature-based solutions: developing a pioneering carbon credit
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Business services
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Currently developing a new carbon credit methodology for nature-based solutions (NBS) on the voluntary carbon markets (VCM)
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Developed under the Verified Carbon Standard (Verra)
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Target launch in 2026

Commercial growth: securing key contracts with social value strategy
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Business services
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Currently supporting a number of businesses (mid/large/corporate) in winning key public sector contracts
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Support to define and strenghten social value strategy
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Project sourcing and social value quantification

ESG capability building
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Private Equity
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Part of steering committee charged with developing ESG strategy and capability for a leading Private Equity investor
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Built external and internal capability to support with appraisal and scoring of 90 companies portfolio
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Tooling deployment and KPIs developement to efficiently monitor action plans

Commercial growth: retaining key commercial relationships with strong ESG strategy
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Business services
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Support in developing short term ESG action plan to retain key account at risk
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Targeted action in key areas drove score improvement past required threshold
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£0.5m contract secured
